45 Results for : pepsico

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    Is Brand Equity measured by Multinationals in Egypt?
    Is Brand Equity measured by Multinationals in Egypt? ab 54.99 € als Taschenbuch: Case Study: PepsiCo. and Henkel. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
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    Soda Politics: Taking on Big Soda (and Winning) , Hörbuch, Digital, ungekürzt, 865min
    Sodas are astonishing products. Little more than flavored sugar water, these drinks cost practically nothing to produce or buy yet have turned their makers - principally Coca-Cola and PepsiCo - into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing", "tasty", "crisp", and "the real thing", sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type 2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health but also burdens societies with runaway health care costs. So how did products containing absurdly inexpensive ingredients become a multibillion-dollar industry and international brand icons while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in corporate social responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much ungekürzt. Language: English. Narrator: Pam Dougherty. Audio sample: https://samples.audible.de/bk/adbl/026702/bk_adbl_026702_sample.mp3. Digital audiobook in aax.
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    Sleep Your Way to the Top: And Other Myths About Business Success , Hörbuch, Digital, ungekürzt, 302min
    Jane Miller, CEO and founder of JaneKnows.com, a career advice website, has spent three decades in the corporate world in executive positions at PepsiCo, Heinz, Hostess, and Bestfoods. Now, she's written a how-to for millennials wanting to make it to the top. This is a sassy, substantial listen, headlined with myths (Size Doesn't Matter/You Can Sleep Your Way to the Top); punctuated by devilish asides ("let's walk out now and get drunk on morning martinis"); and containing end of chapter Mirror Mirrors to help the listener develop the roadmap to their “top.” Sleep Your Way to the Top is the go-to guide for grads, pre-grads, and new execs, showing us where it's easy to get tripped up, who might trick us, and how to make it past the pitfalls on our way to the corner office. ungekürzt. Language: English. Narrator: Jane Miller. Audio sample: https://samples.audible.de/bk/acx0/124354/bk_acx0_124354_sample.mp3. Digital audiobook in aax.
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    The Strategic Leader's Roadmap: 6 Steps for Integrating Leadership and Strategy , Hörbuch, Digital, ungekürzt, 159min
    We can all become strategic leaders if we stay on the right path. - Harbir Singh & Michael Useem Even a strong leader can flounder without an effective strategy, and the most powerful strategy can fail without the right leader. Only those who master and integrate both skills can effectively navigate the challenges that lay ahead for today's organizations. The Strategic Leader's Roadmap, by Wharton management professors Harbir Singh and Michael Useem, offers a six-point checklist for leading strategically that will help managers strengthen their capacity to develop strategy and to lead its execution. Drawing on one-on-one interviews with CEOs, in-depth research, and their experience teaching today's executives and tomorrow's leaders, Singh and Useem take listeners into the offices - and mindsets - of some of today's foremost strategic leaders, including: Carlos Ghosn, chief executive officer of Nissan Indra Nooyi, chief executive of PepsiCo Jack Ma, founder and chief executive of Alibaba Group John Chambers, executive chairman of Cisco Systems Fast-moving and inspiring, The Strategic Leader's Roadmap will enable leaders at all levels to master today's most vital capability. ungekürzt. Language: English. Narrator: Walter Dixon. Audio sample: https://samples.audible.de/bk/gdan/002089/bk_gdan_002089_sample.mp3. Digital audiobook in aax.
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    Bootstrap Leadership: 50 Ways to Break Out, Take Charge and Move Up , Hörbuch, Digital, ungekürzt, 527min
    Leadership training can be inconsistent in the best of times, and in tough economic times, it’s often one of the first things that even the most progressive companies cut back. Nor can you depend on finding that mentor you’ve been hoping for. So now, more than ever, if you’re going to advance your career, you need to lift yourself up by your bootstraps. But not entirely: Steve Arneson is here to give you a boost. In Bootstrap Leadership, Arneson, one of America’s top leadership coaches, offers a complete blueprint for designing your own personal leadership development program. In 50 brief, to-the-point chapters, he provides creative and practical ideas that have been proven successful in his work with executives at Fortune 500 companies like AOL, PepsiCo, and Capital One. But surprisingly, these ideas cost nothing or next to nothing to implement, nor do they require any elaborate equipment or infrastructure—they’re open to anyone with sufficient initiative, drive and ambition. No one is going to just give you that next promotion—you have to develop yourself, and earn it. Bootstrap Leadership shows you how. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Michael Mish. Audio sample: https://samples.audible.de/bk/adbl/002480/bk_adbl_002480_sample.mp3. Digital audiobook in aax.
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    Companies established in 1969
    Companies established in 1969 ab 38.99 € als Taschenbuch: Advanced Micro Devices Arthur Treacher's Long John Silver's CompuServe DHL Express PepsiCo Micro Instrumentation and Telemetry Systems Samsung Electronics Equipe Ligier Bank of America Home Loans Konami Hisense. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
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    • Price: 38.99 EUR excl. shipping
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    Coca-Cola
    Seit seiner Erfindung im Jahr 1886 wurde kaum ein modernes Industrieprodukt so leidenschaftlich gefeiert und gehasst wie Coca-Cola. Geschaffen von einem morphiumsüchtigen Apotheker, der mit stimulierenden Substanzen wie Kokain und Koffein experimentierte, um ein Mittel gegen seine chronischen Kopfschmerzen zu finden, wurde Coke zum Sinnbild Amerikas in der Welt und größten internationalen Markenerfolg aller Zeiten. Während nur sieben Prozent der US-Amerikaner angeben, den Medien zu vertrauen, und 16 Prozent dem Parlament, erhält Coca-Cola bei Befragungen nach dem Vertrauen in Institutionen und Marken 65 Prozent Zustimmung. Coca-Cola ist das zweitbekannteste Wort der Welt gleich nach O.K. Allein der Wert des Namens Coca-Cola beträgt heute 56 Milliarden Euro und ist damit der höchste jemals erreichte Markenwert. Das Buch zeigt den Weg der Brause vom selbst gemixten Aufputschmittel in Zeiten der Prohibition zur »Muttermilch des Kapitalismus« (Stern). Doch die Erfolgsgeschichte hat möglicherweise kein Happy End: Während der Aktienkurs des Erzrivalen PepsiCo kräftig zugelegt hat, verliert das Papier der Coca-Cola Company stetig. Der Gigant ist angeschlagen. Vor allem in Entwicklungsländern und in der islamischen Welt gewinnt Pepsi Marktanteile, während Coca-Cola das Image als Symbol des verhassten amerikanischen Lebensstils zum Verhängnis wird.
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    • Price: 10.20 EUR excl. shipping
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    The Billionaire's Apprentice: The Rise of the Indian-American Elite and the Fall of the Galleon Hedge Fund , Hörbuch, Digital, ungekürzt, 993min
    Just as WASPs, Irish-Catholics, and Our Crowd Jews once made the ascent from immigrants to powerbrokers, it is now the Indian-American's turn. Citigroup, PepsiCo, and Mastercard are just a handful of the Fortune 500 companies led by a group known as the "Twice Blessed". Yet little is known about how these Indian émigrés (and children of émigrés) rose through the ranks. Until now... The collapse of the Galleon Group - a hedge fund that managed more than $7 billion in assets - from criminal charges of insider trading was a sensational case that pitted prosecutor Preet Bharara, himself the son of Indian immigrants, against the best and brightest of the South Asian business community. At the center of the case was self-described King of Kings, Galleon's founder Raj Rajaratnam, a Sri-Lankan-born, Wharton-educated billionaire. But the most shocking allegation was that the éminence grise of Indian business, Rajat Gupta, was Rajaratnam's accomplice and mole. If not for Gupta's nose-to-the-grindstone rise to head up McKinsey & Co and a position on the Goldman Sachs board, men like Rajaratnam would have never made it to the top of America's moneyed elite. Author Anita Raghavan crisscrosses the globe from Wall Street boardrooms to Delhi's Indian Institute of Technology as she uncovers the secrets of this subculture - an incredible tale of triumph, temptation and tragedy. ungekürzt. Language: English. Narrator: Dan Woren. Audio sample: https://samples.audible.de/bk/hach/001307/bk_hach_001307_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    The 8-Step Beginner’s Guide to Value Investing: Featuring 20 for 20 - The 20 Best Stocks & ETFs to Buy and Hold for The Next 20 Years: Make Consistent Profits Even in a Bear Market , Hörbuch, Digital, ungekürzt, 363min
    Despite what the mainstream financial media wants to tell you. Investing is not an impossible game only the pros can master....Here’s just a fraction of what you’ll discover inside:The number one mistake inexperienced investors make. Avoid this error and you will make money Forget Netflix, this company is going to be the real winner of the digital streaming boom The best dividend stock in the entire 5G sector How to manage your emotions when your stocks go down. This is inevitable for long-term investors. So it’s vital you know how to survive Coca-Cola or PepsiCo - which is a better investment over the next 20 years? The “Amazon of the Health Industry”, on track for 100 percent gains in the next 18 months The truth about “buying the dip” Why most investors fail miserably at it, and what to do instead Your chance to buy “the next Berkshire Hathaway” for just 0.3 percent of the price of a single share of Warren Buffett’s companyThis software company has been growing 5x faster than the S&P 500 and you can still pick it up for less than $1095 percent of investors have been Dollar Cost Averaging wrong this entire time. If we only had $500 to invest in a single company. This is what we’d buy  ungekürzt. Language: English. Narrator: Mark Greenberg. Audio sample: https://samples.audible.de/bk/acx0/211854/bk_acx0_211854_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping
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    Reverse Innovation: Create Far from Home, Win Everywhere , Hörbuch, Digital, ungekürzt, 443min
    The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble, of the Tuck School of Business at Dartmouth, explain where, when, and why reverse innovation is on the rise, and why the implications are so profound — for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed. Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This audiobook will help you do that. ungekürzt. Language: English. Narrator: Phil Dubois. Audio sample: https://samples.audible.de/bk/brll/004354/bk_brll_004354_sample.mp3. Digital audiobook in aax.
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    • Price: 9.95 EUR excl. shipping

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