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  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , Hörbuch, Digital, ungekürzt, 524min

  Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. PLEASE NOT ungekürzt. Language: English. Narrator: Cynthia Barrett. Audio sample: https://samples.audible.de/bk/adbl/021396/bk_adbl_021396_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  On Top of the World and Down In the Depths: My Unexpected Adventure Deep in the Highest Mountains of India , Hörbuch, Digital, ungekürzt, 115min

  Join me, the author, and my friend Bebe for a wild adventure in the Himalayan mountains of Ladakh, North India. On the way, we stop in Delhi, where the sights, sounds, and smells send my mind in a whirl. A family of four rides by, balanced precariously on a scooter. Bone thin dogs search every nook and cranny for food. A man who manufactures silk and sells it all over the world reveals the finest cream-colored silk I have ever seen - so light in weight and fine in texture I can barely feel it, as if an eiderdown goose feather floats by. Take a 12-hour bus ride on a Himalayan mountain pass that appears narrower than the bus itself, with a mad driver on speed to win a bet about who can drive this notorious route the fastest. How to reckon when Bebe falls madly besotted for a European mountain climber and takes off with him, leaving me 12,000 feet above sea level - 6,000 miles from home? Discombobulated by Bebe’s departure, I take a walk on a mountain path and breathe deeply, most likely the cleanest air on earth. While walking, I meet Tsering, a 25-year-old Tibetan man who lives in a refugee camp with 2,000 Tibetans who have escaped China’s brutal takeover of their country. After visiting the refugee camp several times and speaking with displaced families, a compelling story emerged. To bring attention to this story, I imagined producing a documentary about the Chinese/Tibetan situation. Shortly after this idea came to mind, a blizzard turned everything densely white. I went to visit Tsering for what I knew would be the last time and was horrified to see several buildings in the camp had buckled under the weight of falling snow. Tsering took me to his devastated home and crawled through it to the wreckage of his collapsed bed. He lifted the wire frame with one hand and reached under it with the other hand to retrieve a small metal box. What could be in this box that Tsering risked his life to retrieve? Imagine being in an old 16-seater plane flying ov ungekürzt. Language: English. Narrator: W.A. Schofield. Audio sample: https://samples.audible.de/bk/acx0/130770/bk_acx0_130770_sample.mp3. Digital audiobook in aax.

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  • Price: 9.95 EUR excl. shipping
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  The Discombobulated Decipherers (The Brilliant MInnesota Series #2)

  The Discombobulated Decipherers (The Brilliant MInnesota Series #2): ab 2.99 €

  • Shop: ebook.de
  • Price: 2.99 EUR excl. shipping

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